AS Research and Planning

  • AS Research and Planning

    Photoshoot 2 // planning

    This photoshoot will be for the article “Thru the lens of my eyes” and for “Dressing the shadow”. Ideas: For “Dressing the shadow”. clothes: accessories: location: For the location I might still use the assembly room for some shots with a projector for light and shadow play. I will probably…

  • AS Research and Planning

    Flat plans

    Front page I decided to illustrate my first page and since this magazine is about clothes I decided to make the front cover exactly that. The clothes will be “floating” on hangers in a dark contrast background, the only lights on the set being above the clothes (outfits). The title…

  • AS Research and Planning

    Magazine brand identity

    genre: The genre of my magazine is “experimental fashion”. It is aimed at Gen Z audiences (14-29 year olds) which are interested in fashion and photography. Lots of topics will be covered even some beauty (makeup), political issues, environment. masthead (from Greek kalos “beautiful” and opsis “sight”) is the delusion or pleasant illusion that…

  • AS Research and Planning

    Text & content

    Fonts: Before actually starting to look at fonts, I did some research looking at other magazines or fashion portfolio and analysed the type of fonts they use. One important aspect I noticed is that most of these use different fonts for: titles, headings and content. Moreover for a successful eye-catching…

  • AS Research and Planning

    Masthead

    For my masthead I wanted to choose a powerful abstract word. I began searching for a word that is less common as I believe experimental fashion magazines are less common and the photography I want to create is less ordinary. Here are some words I stumbled across on: My choice:…

  • AS Research and Planning

    Target audience research

    “Experimental fashion” is a less common term which refers to a fashion magazine but in a more artistic and unique approach. Photography is unusual and new maybe trippy and involves lots of “play”. It helps express creativity by playing with all elements fashion offers. With this being said, I actually…

  • AS Research and Planning

    Mood board and genre

    Since I worked and looked over and analysed some magazines, I looked over the genres and how each is represented in media and decided to decide on some topics/genres for my magazine. Some of these are: -Avant-garde / youth: focuses on experimenting, street style, unique fashion choices. -Beauty: features items…