AS Research and Planning

Research Magazine conventions

I decided to read about magazine conventions and make a mind-map in order to learn them in a simpler way to manage to use them. I will include the main terminology and key words. Which I attached here:

Key Elements of magazine cover

  • masthead: the magazine’s name, displayed in its unique typeface for strong brand recognition
  • selling/tagline: a short, catchy phrase highlighting the magazine’s main appeal or editorial focus
  • dateline: the month and year of publication, often with the price
  • main image: in fashion magazines usually it is used in a classic way, the face is big enough to make an impact on the news-stand, with the model making full eye-contact
  • main cover line: this is very large (taking up about a quarter of the cover area), strategically positioned to stand out
  • cover lines: additional lines distributed around the main image, adding appeal without overshadowing it
  • model credit: sometimes includes a small credit acknowledging the cover model
  • barcode: a standard bar code used by retailers

Main Elements of table of content:

  • Layout – set out in columns, usually 3 or 4
  • One main image – relating to a feature article
  • Other smaller images
  • Page numbers – on the images which anchor to the written contents
  • Top of the page – name of magazine, issue date and the word “contents”
  • Subscription and contact information
  • Editor’s Letter – sometimes appears on the top, left hand side of page
  • An image of the front cover of the magazine
  • Colours – contents page use the same, simple colour scheme as the front cover
  • Contents is divided into categories and headings used to identify each.
  • Main categories – features and regulars: first line – page number, 1or 2 words which could be the artist’s name or title to intrigue the reader in bold type and often capitals, (12 or 13pt)
  • Sublines – give more specific detail about what the articles are about, smaller font
  • Photography – is credited for the front cover, and there are interesting and varied photographs
  • Bottom – page number, magazine title, issue date, often web address
  • Usually 1 or 2 pages

A good example to understand better the key elements:

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