Lights, Camera, Action!

Critical Reflection

My final projects were the music video for “Say Yes To Heaven” and the album “Tears I Cry At Night”. The reason why I chose the song I chose was because it matched the target Read more

Feedback

The feedback I received from everyone was positive. I showed this music video to some of my relatives, my family and I posted it on social media, which led audiece from all over instagram and Read more

Music Video – FINAL PRODUCT

The final product turned out to be exactly what I wanted to portray and create. However, one aspect I didn’t like about it is that my project got deleted several time, so, I had to Read more

Social Media

For doing this task, I had to analyse the artist’s instagram official page “honeymoon“. Firstly, the first three pictures are chosen in order to show the artist at different events. The first one is taken Read more

Music Video – EDITING

The first step of editing was choosing the right videos. I trimmed the videos and edited the separately. Each one of the scenes were edited separately, this was created in order to create the difference Read more

Behind The Scenes

The process of shooting my music video was a tricky one. I already knew the backyard was going to be the place in which the whole video was shot in, however, I tried diversifying the Read more

Risk Assessment

The music video I will shoot will be shot in Spain . The main risk will be taking useless footage which couldn’t possibly help me.  Moreover the company I usually fly with has a history Read more

Arriving To The Destination

I am leaving in Cluj-Napoca, Romania. However, my brother is currently leaving in Malmö, Sweden. This aspect needed to be taken in consideration, due to the fact that we couldn’t travel together and we needed Read more

Budget

The budget of the music video was around 1000 euros. In this price I included travelling cost for 2 persons, food, water and other necessities. The Budget

Album Result

I edited the album in Adobe’s Creative Cloud. The reason for this decision was because I didn’t want something extravagant to use Adobe Photoshop, so I only used this. The look I was going for Read more

Album Photoshoot

The artwork for this album was inspired by Heaven, Ancient Egypt and Lana Del Rey’s past work. The main reason on why I got inspired from Heaven, was because the name of the song is Read more

Fonts

The fonts I thought of using are: I really liked the way in which each one of them looked similar to the fonts Lana Del Rey has used in the past. At first I wanted Read more

Photoshoot Planning

Even though it was me appearing in the photoshoot, I had to plan a day in which I could take the photoshoot, so I took it on a Saturday evening. Due to the fact that Read more

Props

A visual representation of the props that me or the actor will be using during the shoot of the music video is right below:

Characters

The characters which will appear in my music video are my brother (Iordache Leonard-Antonio) and his Siberian Husky dog (Max)

Location Reconnaissance

I planned to shot most of my music video at my uncle’s house located in Marbella, Spain. This choice was made owing to the fact that I wanted my music video to be located in Read more

Storyboard

Narrative and Branding

Lana Del Rey’s Narrative and Branding is usually inspired from Old Hollywood. Her aesthetic is “coquette” and her branding is very feminine. For the album cover I want to use a lot gold because she Read more

Script

Thinking about the shots and colours I wanted to use during this music video, was easy to me due to my synesthesia. I knew what I wanted to create and communicate through visuals before writing Read more

Song Analysis

The song I chose for the second task is “Say Yes To Heaven” by Lana Del Rey. (You can listen to the song by clicking on the photo above). 00:00 – 00:28 – The song Read more

Music Video – Idea & Summary

My music video needs a storyline. However, I want my storyline to be presented by visuals and props, in order to make the audience to assume the music video. For this part of the portfolio, Read more

Target Audience Questionnaire & Profile

The first step of becoming acquainted with the target audience was to put together the questions the public needed to answer. I thought a lot about what I like and dislike in music or music Read more

Research On Digipack

Music changed a lot over the years. The first type of digipack that has ever appeared was the vinyl, which appeared back in 1930. Then, cassettes took its spotlight in 1962. However, after 20 years, Read more

Digi Pack Moodboard

Music Video Moodboard

Music Video Analysis – Research Into Conventions

The first music video I wanted to analyse was “What Was I Made For?” by Billie Eilish, from “Barbie: The Movie” soundtrack (2023).The genre of the song is named Alternative Pop, which is one of Read more

Inspiration For My Final Project

In my music video I want to recreate certain iconic details from certain movies and music videos. The music video will be created for Lana Del Rey’s song “Say Yes To Heaven”. I got inspired Read more

Album Cover – Preliminary Task

The first step I took was looking into more album covers from artists that influenced me as a person over time. The albums which inspired me were: “GUTS” by Olivia Rodrigo (2023). “When We All Read more

Music Video – Preliminary Task

For the music video, the song I chose is “making the bed” by Olivia Rodrigo.This was my favourite part of this project. The mise-en-scene of this music video worked out to be the look of Read more

Research and planning – Preliminary task

For this part of the portfolio, I had to create the overall idea for my first project. I chose a song named “making the bed” from the album called GUTS by Olivia Rodrigo. I tried Read more

Barbie vs. Post Modernism

“Barbie: The Movie” became “the highest grossing film in Warner Bros.’ 100-year history”.The movie is about the famous doll history and the conflict about BarbieLand and the real world.Barbie and Ken go into the real Read more

Music Video Analysis

The first music video is “When the party’s over” by Billie Eilish. The music video takes place in a full white room, which makes the viewer discern the main idea of the music video. The Read more

Previous Works of Mine

Last year, I worked on the AS Magazine Task. Throughout the process, I enjoyed a lot trying out new editing apps or skills. However, I was not happy with the results I’ve received on the Read more