{"id":1124,"date":"2026-02-14T07:45:06","date_gmt":"2026-02-14T07:45:06","guid":{"rendered":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/?p=1124"},"modified":"2026-04-13T09:40:42","modified_gmt":"2026-04-13T09:40:42","slug":"brand-and-identity","status":"publish","type":"post","link":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/2026\/02\/14\/brand-and-identity\/","title":{"rendered":"Brand and Identity"},"content":{"rendered":"\n<p class=\"has-text-align-center is-style-default has-beiruti-font-family has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong><em>Genre<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cultural and educational magazine <\/li>\n\n\n\n<li>Strong elements of arts, lifestyle and contemporary identity <\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center is-style-default has-beiruti-font-family has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong><em>Masthead<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desi Archives<\/li>\n\n\n\n<li><em>Tag line<\/em>\n<ul class=\"wp-block-list\">\n<li>Beyond Borders and Stereotypes<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Logo<\/em>\n<ul class=\"wp-block-list\">\n<li>Gaheala typography in black with elements of lotus (national flower of India) on the side of the text, a simple underline design (represents <a href=\"https:\/\/en.wikipedia.org\/wiki\/Rangoli\" data-type=\"link\" data-id=\"https:\/\/en.wikipedia.org\/wiki\/Rangoli\">rangoli<\/a>) and outline of some monuments (not necessarily from India) on the top, in grey orange colour<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center is-style-default has-beiruti-font-family has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong><em>Fonts<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mast head &#8211; Gaheala<\/li>\n\n\n\n<li>Tag line and quotes &#8211; Park Avenue Scripts<\/li>\n\n\n\n<li>Headline &#8211; Pethra<\/li>\n\n\n\n<li>Body &#8211; Glacial indifference<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center is-style-default has-beiruti-font-family has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong><em>Visual Approach<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Clean and structured layout<\/em>\n<ul class=\"wp-block-list\">\n<li>4 body text box<\/li>\n\n\n\n<li>2 picture boxes with collages and 1 full bleed picture<\/li>\n\n\n\n<li>1 statistic box and 1 conclusion text box<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center is-style-default has-beiruti-font-family has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong><em>Colour Palette<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Core<\/em>\n<ul class=\"wp-block-list\">\n<li>Beige, cream, terracotta and muted gold<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Text<\/em>\n<ul class=\"wp-block-list\">\n<li>Black<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Accent<\/em>\n<ul class=\"wp-block-list\">\n<li>deep red, maroon and brown<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center is-style-default has-beiruti-font-family has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong><em>Photostyle<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High resolution, authentic<\/li>\n\n\n\n<li>Naturalistic and studio lighting<\/li>\n\n\n\n<li>Model with some specific poses and well as candid<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center is-style-default has-beiruti-font-family has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong><em>Table Of Contents Style<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear hierarchal structure with labelled sections <\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center is-style-default has-beiruti-font-family has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong><em>Target Audience<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Ages<\/em>\n<ul class=\"wp-block-list\">\n<li>14-18 year school students <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Preferences<\/em>\n<ul class=\"wp-block-list\">\n<li>Interested in food, culture and travel <\/li>\n\n\n\n<li>Prefer minimal and spacious layout that is visually engaging <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center is-style-default has-beiruti-font-family has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong><em>Uniqueness<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connects history, culture, modern identity and global influence <\/li>\n\n\n\n<li>Includes engaging section titles, appealing interview QR codes, maps, food journey, etc making it interactive <\/li>\n\n\n\n<li>Moves beyond stereotypes and shows accurate information creating authenticity <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genre Masthead Fonts Visual Approach Colour Palette Photostyle Table Of Contents Style Target Audience Uniqueness<\/p>\n","protected":false},"author":1,"featured_media":1236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-as-research-and-planning"],"_links":{"self":[{"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/posts\/1124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/comments?post=1124"}],"version-history":[{"count":9,"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/posts\/1124\/revisions"}],"predecessor-version":[{"id":1520,"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/posts\/1124\/revisions\/1520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/media\/1236"}],"wp:attachment":[{"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/media?parent=1124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/categories?post=1124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media-studies.ro\/2025\/kaavyakishor\/wp-json\/wp\/v2\/tags?post=1124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}